8 ways to increase engagement on Instagram





You’re not alone if you're wondering "How do I improve my Insta-engagement?"


A high engagement rate (ER) is an indication that your audience is genuinely interacting with the content you produce. Brands want to be reassured, so they'll know their sponsored posts will resonate and engage high volumes of consumers; this means if followers are clicking through on links within these advertisements then it's likely there might some correlation towards future business for them as well!


How are engagement rates calculated?




Your engagement rate on Instagram is determined by two things: post engagements and follower count. The most important posts include comments, likes, re-shares, views; these metrics are calculated with your followers' counts to determine if you're engaged or not!


How to increase your engagement rate on Instagram


1.Create carousel posts



Share before and after photos, photo dumps or tip-based threads to boost your engagement. A carousel is proven to receive a higher level of engagement than single images and videos in a Feed post!


Carousels are great for sharing content with the viewer; they tend also to attract even more followers when all 10 slides are filled.



2.Give your Instagram handle a face



People love connecting with human faces on social media, so if you have a niche that lends itself well to posts where people can see your face then make the effort. In fact, they're 38% more likely compared to regular images or video content!


It doesn't stop there either: people are also more likely to leave a comment on your posts due largely because faces in posts make it feel personal - this kind of connection encourages engagement which leads directly towards increased brand awareness overall.


3. Time your posts wisely



It’s important to post at peak times when you know the majority of your audience is online. The more people who see your posts, and engage with them - meaning they share or comment on it - means the better chance for success in getting what matters across! So take some time this week (or month!)to find out exactly how long these busy hours are going to last so that everyone can benefit from seeing them too :)




4.Start Conversations with Instagram Stories Stickers



Instagram Stories are a fun way to engage with your followers, but there's, even more, you can do. Use Instagram Sticker packs! They'll encourage them and make them feel connected in the process of chatting about their opinions or experiences while they're using it.


Over 500 million Instagram accounts use Instagram Stories every day, and that number is only set to grow in 2021!


Here are a few ways you can get started with stickers to increase Instagram engagement:

  • The Question Sticker

  • The Quiz sticker

  • The countdown sticker


5. Open Up About Your Brand and Business



The power of authenticity on Instagram is huge — and it’s set to become even stronger in 2022!


A high level of honesty can go a long way when you want your audience's trust. When they know what struggles or wins come with the territory, people will feel more connected not only emotionally but also physically as well because they'll relate better from their own experience.


When you can showcase the good with the bad, the struggles along with the wins, your brand will be more relatable to your audience. A high level of authenticity can go a long way in building a stronger connection to your audience, which in turn encourages more engagement.


6. Use Hashtags!



Hashtags are an important way to expand your Instagram audience and get more reach. When you use a hashtag, not only will this help tags appear on the page for that particular search term - but it could even show up in relevant stories as well!


People can also choose to follow hashtags, which means they could see your hashtagged post in their feed even if they don’t follow you (yet).


Instagram hashtags can be a great way of connecting with your community on the internet. For example, as people started working out in 2020 and new fitness trends emerged all over social media - Nike Los Angeles used the hashtag #playinside to showcase local activities while also motivating others who want an active lifestyle at home or any place they choose!


7. Be consistent




One of the biggest challenges is to keep people engaged and coming back for more. A good way to build a loyal following on Instagram and keep people entertained is to post regularly. This will show your followers that you are committed and loyal to your brand but also to them. There’s nothing more attractive than someone who is truly invested in their content and passionate about what they do. And there's less inspiration when an account only bothers to post something new once every two months, which makes them seem uninterested or lazy!


By posting consistently, you'll never have to worry about your followers getting bored of the content. They are guaranteed engagement with what they see because it's new and different every time!


Posting regularly makes sure that all those who follow can enjoy fresh updates at any given moment - even if they're not following closely enough for some posts now-and then; this will keep them coming back again without hesitation which boosts their level of interest in interacting further down the line as well



8. Post Instagram Stories regularly


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Every time you add a new Story, your profile image gets a red circle around it, indicating to your followers that there is new content. By posting every day, you keep the content fresh for your audience with a constant reminder of your new content. Your followers will learn to come back regularly to check if you have posted a new Story and this way you will increase engagement.


You can categorize and share stories again using the Stories Highlights feature across your profile page. This is a great way to showcase what you've done in the past, all following one theme! Categorizing them according to themes makes it easier for users who are looking at these profiles on our app or website - they'll be able find content that matches their interests without too much difficulty.



Of course, if you need help with your Instagram, you can contact us, The Recipe ltd. We are a creative digital marketing agency that strives for innovation in every project we take on. From website design to social media campaigns, The Recipe has what it takes to make your brand stand out among others online!


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